A fabulous looking website should also have fabulous content. In fact, good SEO demands that a website’s entire content should be driven by the keywords and phrases that your potential customers are using to find you.

There’s simply no point in spending thousands of dollars on setting up a website if it’s not going to be found via search engines and directories.

So, if you specialise in selling blue suede shoes, say so — in your visual headings and text, ‘behind the scenes’ in your website’s code area and also in your directory and search engine submissions.

Just introduced a line of blue suede sandals for kids? You’d better get some fabulous SEO for that too.